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Let's try some maths.
What do they now spend on content?
How much extra do they need to spend on content?
How many extra sign-ups are needed to warrant the extra spend given the amount of their turnover is allocated to content?
If the average now is $3,000 for a BG scene and they need to increase that by an extra $1,000. And the amount allocated to content is 10%. The need 333.3 extra sign ups from one scene, 666.6 from two scenes, 999.9 from three scenes.
To establish a brand what would be enough new better content? Maybe 100 scenes. Now do the maths.
They might be spending more or less, might need to increase it by more or less and might be spending more or less on content. Play with the numbers, but the theory is right.
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