Quote:
Originally Posted by JesseQuinn
but yeah, as you and others have pointed out above, unlike one of the banners on the hustlercash site states; Hustler isn't a "brand that sells itself". at least not anymore.
it's simply not all that relevant to a younger generation of porn viewers, or anyone immersed in online porn in 2017.
the quality of the content and importance that Hustler places on that content in terms of branding and sales strategies and choices in production are all causes and a symptoms of that problem, different elements of the problem absolutely, but also absolutely linked to one another
anyways, setting aside the irrelevant ramblings this is a really cool thread
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Hustler built its brand on content that was the best in its sector. This was done 20 years ago, it has no brand with the younger market. They have grown up on seeing free samples and making a judgement from that.
It's simply not all that relevant to a younger generation of porn viewers, or anyone immersed in online porn in 2017.
To win them back is going to be expensive. It can't be done by producing the level of porn most good sites produce, good but not great. They will just be another site doing OK content and in a market where samples are what converts surfers. Samples have to be top drawer to establish a brand.
Can Hustler afford to spend more than what they spend now to change enough of their samples to affect the way surfers think about their content?
Maybe wiser people than me can tell us what's exception about these videos.
https://www.pornhub.com/view_video.p...wkey=443772326
https://www.pornhub.com/view_video.p...wkey=460465677
To establish a Brand. The product needs to different enough to make the consumer care about the brand name. Not see it as another can on a shelf stuffed full of cans.