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He is using css to add spider food to the site. Very common nowadays, and hard to detect unless you know what you are looking for.
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I like to think I know what I am looking for but I don't see how CSS is helping him, at least off of the root page. The reason he ranks so well is the number of back link and the fact that many of those links have the keywords in the text portion of the link. Just takes a lot of work.