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eBay is a force you don't want to reckon with.
Consulted for a guy who owned the #2 auction site at one time...and no yahoo didn't count because it wasn't considred strictly an auction site.
Anyway the name was somewhat similar in that it ended in bay, and the color scheme was similar but that's about it.
eBay just kept coming after him, he finally in a settlement gave up the name and design and pointed it all to a different domain.
Just not worth it.
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