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I'm currently building a cloud hosted CMS system for paysites. It's designed from the start to be horizontally scaleable. Docker, Node.js, OpenStack. The server cluster dynamically rebalances itself by ordering new servers and adding them to the cluster in an entirely automated fashion using server provisioning APIs. Servers get pruned when they are not needed. This means things are fast but I don't have servers sitting around idle wasting money.
AWS is good to start but really expensive when you grow. Their storage and bandwidth costs are absurd. I'm building on top of OVH so the storage and bandwidth are extremely cheap. I can pass those savings on to the site owners.
Let me know if you are interested.
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