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It complicates things and costs more money to get the cert. Pain to setup as well. Slight SEO bump but debatable how much. Me personally, I would start with plain HTTP, prove out the viability of the site then if you are making money add the SSL.
Take your current site profit, multiply it by 5%. If it is greater than the cost of the cert then do it. If not, you're probably just wasting money.
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