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Originally Posted by Paul&John
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You are right that twitter max video length is that, however, some people have found a way around it and are able to post up to 9 minute long videos. I've seen a few so far. It's rare but once that info gets out, more people will use it.
The people posting vids longer than the maximum are not associated with twitter and I seriously doubt they are part of some sort of paid sponsorship. I have no idea how they are doing it but it doesn't really matter when people will split up a vid into 12 parts and post them all as replies so they are all in order. Splitting would also greatly increase your impressions and get you more followers.
I tried to find an example of one of these longer video posts but it's hard to find that stuff, if I come across one I'll post it in here to show you.