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I call that a "closed loop silo" effect.
Facebook does that so well to many of its user base Facebook IS the Internet.
However, this cannot work well with seeded commercial content -- as you have expressed in your frustration with Twitter. Commercial users will stop feeding the machine if they get no benefit.
The machine may not collapse however. If non commercial users reshare the commercially placed content the platform may survive for sometime just like the tubes. Given time, without non commercial user input of content the platform will collapse -- so the non commercial user violates copyright or the platform itself has to seed the content.
Moral of the story -- these platforms are for guerrilla marketing only and will collapse in value to you at random intervals. Use them and don't let them abuse you ... move on ... next.
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