I shoot my own content for my site
http://www.chezchris.ca
I use two single chip panasonic mini dv cameras and one canon g2 stills camera.
I use compupic pro for all my photo needs. I edit with Pinnacle Studio 8 on a PIV athlon 1.7ghtz processor with an extra 80gig hard drive for editing.
I try and use as much available natural light as I can. If I need more I use 500watt hallogen lamps that I picked up at a build all centre (the kinds you see on a constrution site).
The gear you need is relatively inexpensive. It's acquiring and paying talent that is the big $$ drainer!
Hope this helps. Anything else hit me up on icq. 78269067