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I was using Facebook ads for awhile before they banned me. It worked pretty well for my fanpage. I was able to test out different areas.
Boost a post. Everyone that "likes" that post you want to invite to like your page.
Then set your future campaigns to "people who like your page and their friends"
You will see traffic build on your facebook page.
Totally fucked me and my mainstream advertising account when they decided to slam the PC hammer down on me.
My last boosted post was for an obituary for a close friend and performer.
It had a link to AVN so the Zuckerburg minions cut my advertising cord (after they absorbed plenty of my money)
I've never heard of twitter allowing any paid marketing for adult themed accounts.
I did recently hear of a method by putting an offer in a twitter post and using that shortened URL in Youtube comments. Might be too close to blackhat and/or spamming though.
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