Actually Lee its really nothing more than what everyone already had been doing with links in their sig, except now on an exclusive and pre-paid basis.
I see sig ads as a long term thing not some short craze.
I wouldn't for example do a sig sale for something like BoBoVideo. Its got to be a quality company since I'm personally endorsing it.
I think anyone whose name means something will be the same way. You won't see any shit companies in their sigs.
There is nothing stronger for a company than having the endorsement of some of the top people on this board. It says a lot.
I'm booking September by the way right now.
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