Originally Posted by woj

sometimes it's not about "selling"...

imagine you run an amateur car related blog... you put a couple of adsense ads on it... surfers come to your blog, like your site, click around various pages and for each page they visit you make $$$ on CPM basis (per impression) whether they click/buy or not...

surfers are happy, webmaster is happy, advertisers (car manufacturers) are happy...

now adblockers come along, suddenly that blog starts to make you 10-20% less, how exactly would you solve this problem? clearly you can't go to car manufacturers and offer an ad spot on your car blog, cause they will laugh at you...

so please Paul, spell out a game plan for a small blogger like that...

even if there is a solution, keep in mind that you are a car enthusiast not a marketing guru, you know cars, love to write about them, so you want to write about cars, not chase around different advertisers....