08-10-2016, 04:09 AM
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It's 42
Industry Role:
Join Date: Jun 2010
Location: Global
Posts: 18,083
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Facebook Is About Make Your AdBlocker Useless
Facebook Is About to Render Your Ad-Blocking Software Useless | Vanity Fair
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Facebook users who have installed ad-blocking software on their browsers will now be served with ads on the social network?s desktop Web site, the company announced in a blog post Tuesday. Programs like AdBlock will be rendered useless, effective immediately, according to Andrew Bosworth, the vice president of Facebook?s ad and business platforms.
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A New Way to Control the Ads You See on Facebook, and an Update on Ad Blocking | Facebook Newsroom
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Addressing Ad Blocking
When they?re relevant and well-made, ads can be useful, helping us find new products and services and introducing us to new experiences ? like an ad that shows you your favorite band is coming to town or an amazing airline deal to a tropical vacation. But because ads don?t always work this way, many people have started avoiding certain websites or apps, or using ad blocking software, to stop seeing bad ads. These have been the best options to date.
We?ve designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software. When we asked people about why they used ad blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerful controls, we?ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.
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https://techcrunch.com/2016/08/09/fa...ting-opt-outs/
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Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its allowing them to opt-out of ad targeting categories and Custom Audience customer lists uploaded by advertisers. Today all desktop users will see an announcement atop the News Feed explaining that while web adblockers may no longer work, they can visit their Ad Preferences settings to block ads from particular businesses.
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https://www.scribd.com/embeds/320647...xIhkZuZpSY7rU6
?Online Control in the era of Ad Blocking?
Facebook is taking a yin yang approach to the problem. Facebook is doing Billions a year selling display ads. Read the source code and see what they are doing differently on their new ads with the code injected/embedded on other websites -- that seems to be what they have planned and what would be relevant to adult ad networks and their advertisers.
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