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Content is king. Without any content (good or bad quality) your site is gonna look pretty lame with just a bunch of text descriptions of pictures that aren't there. ;)
I think the most important thing is, you'd better have what your tour is selling inside your members area, or else you're going to have pissed off customers.
And that content inside your members area better fit the niche and all it represents 100%
As was stated above, if you've got a Voyuer site, the voyuer content inside better look "real" (grainy pics, low light) and if you've got a Porn Star site, those Porn Stars better be made up, have their hair done, and be shot on a high quality set somehwere in Van Nuys. =)
Just make sure you're selling what you're advertising, and buy the appropriate content for it.
J.
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