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What site owners need to do is start communicating with their members. You have their contact information, their email address; You should be emailing them every chance you get. Every time you have a site change, new photos or videos, new model, boom - email them. And when you've got nothing going on, email them something else.
I am not saying sending out four emails a day... but two or three emails a week should be good. Send out one email about a site update, and then another email about something else they might be interested in.
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