Originally Posted by Paul Markham

The webcam business will evolve away from the studio model, third world studios with someone typing for a girl who can't speak English, and a bored, plastic girl going through a sex act. Into a far more intimate one-one experience via Skype or a purpose built platform.

Promotion will change as well. Traffic is unbelievably cheap. The problem for most cam sites is they're crap at selling the product. If a cam site can't convert 1-2,000 surfers. It's not the traffic that's wrong. It's the product and marketing.

A more personal approach to marketing is the key. Sell the sizzle, not the steak. Which will make it hard for affiliates who want to dump "traffic" onto a website and expect the site to do the rest. Somne are already failing to do it for themselves.