Haha, I've subconsciously noticed that banner around more but I didn't pay attention to who was sporting them.
Marketing campaign or GFY joke. You be the judge.

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Hands Free Adult - Join Once, Earn For Life
"I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be."