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From the celebrities they rolled out, to the ads, the undertone was the same, if you are smart and sophisticated, you will vote to stay. They determined that their supporters were not concerned with the facts and they created a campaign that appealed to vanity.
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Originally Posted by NewNick
The fact is that the more sophisticated argument was to remain, the loud mouth bar talk won the argument as it often does in referendum.
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can't get any clearer than this
