I'm no expert, so I'm speaking 100% with my surfers hat on. Although its your site and I was just taking a look the following would apply to any kind of hard goods site I arrived on looking to make a purchase.
I didn't like the
TALK TO US! box that appeared within a few seconds of my arrival. It was akin to being accosted by a sales person the second you enter a store. You want a moment to see whats what, get your bearings and look around. But no. All I see is that box and as such I shut the site straight away.
Thats just a pet peeve of mine, I know, but it was way too aggressive for my tastes. YMMV of course
