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Yes you can but you're going to need a dedicated individual who can monitor the images also there is software that was around that can track your images and movies. You're right though - get a good model and niche will be the key to starting along with networking and great traffic. I've seen people who have a dedicated niche such as hairy content and end up with 70k unique hits daily simply because they put the effort into it and learned to be flexible to accept new ways to get the word out.
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