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not sure I understand the question. Tweeting is what you do from your account, retweeting is what others do with your tweets on their accounts or you retweet other peoples tweets on your account.
Are you asking, is it best to tweet about your product & url, then when it's retweeted, which is the best for sales & traffic?
To answer, both tweets & retweets are seen the same, except depending on how many followers you have.
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