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We will buy traffic that converts at the rate of 3 paid in conversions per $100 of ad spend by us -- that is $90 to $135 of first buy revenue per $100 traffic acquisition. Not that much different that affiliate rev-share really. That is $0.33 - $0.425 "EPC" v. the affiliate payout so better traffic would have a slight edge -- short term and at a guaranteed price. Long term players would just use rev-share.
Really doesn't matter what the conversion ratios are -- if there is a 1:1000 conversion rate -- that traffic is worth $33.33 in ad spend.
1:10,000 $3.33
>10,001 not considered for an ad buy.
Traffic has to be web based so its value can be estimated and if it doesn't cover its nut the first month deal's off and if continued the price renegotiated. Payment could be 50% in advance and the balance NET 30 -- I want a reserve so I cannot lose too bad.
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