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Well, I can see both sides.
While when it comes to testing offers / monetizing one's sites I'm absolutely convinced that most are leaving money on the table. There is also the credibility / time factor where you simply want to make a solid income and save the hassle.
The thing is, for anybody running a bigger network it's almost impossible to give enough time and effort to the actual optimization / monetization of their traffic.
It's time and resources spent on volume maintenance / growing vs. time and resources spent on traffic monetizing.
So let's say if you want to keep or increase the traffic volume you will have very limited time to play around and analyze different offers, combinations, spots performance apart from the basic things like checking what sponsors convert, which aren't, which don't pay etc.
In order to do this properly you would need to treat every offer as a sort of a media buy, in order to squeeze out the best results.
At the end one's network may run at let's say 50 - 70 pct. of its potential, and that if it's run and taken care of the smart way.
On the other hand, there's always plenty of companies with little history that try to get their hands on your traffic with unrealistic expectations and promises. So I can understand that conservative approach as well.
I've been facing the same, there is a solution that has been worked on and optimized for 5 years already, and it's not some no name coming up with this, but somebody who is in the business since 1998 with a proven track record.
We're talking ad management where each spot earns based on its performance (smart bidding, think Ad Sense), strictly CPC, there's the most robust anti click fraud solution and we actually WORK with advertisers so they get returns.
So if you have clean traffic that can actually deliver buyers - you're likely in for good returns.
Now also looking for proven webmasters / sites that could be a good fit for this invite only solution, and yeah there are these sort of responses.
While I understand the conservative approach and there's always the option to prepay, why not just offer a couple spots on a site or two, to see and review the numbers, to optimize the ads, to see see which ad placement works the best, what can be done to improve the eCPM and see what numbers we get?
Then we BOTH earn more in long term!
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