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I get 99% of my traffic via ppc, and i find it to be a strange beast. One month i'll get a 100% return on wegcash, only to lose money with them the next month. overall, i do make money, but it takes a lot of trial and error to find programs that work and bid amounts that make sense. you can always bid for the #1 position and gross a lot of $, but you'll never make a profit or a very low ROI by doing that.
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