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The approach that worked well was to select 10 - 12 sites, offering some variety, always include a recommendation, short write up.
I wouldn't add any sites that are directly competing with each other, more like one per theme.
You don't want to make this too confusing, also want to be able to see what theme / niche brings sign ups and which not.
If you can get a coupon or custom join option for your members, the community appeal may help. In any way I'd stress that these are proven sites that you can vouch for.
Wouldn't necessarily go with the big names, or if, then with some lesser known more unique sites. A mom and pops CCBILL site with amateur touch can in many cases easily outperform a saturated mega site.
Wouldn't promote trials / cross sells either. Adding some online shop / cams never harms.
Hit me up if you'd like some sponsor recommendations.
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