Originally Posted by dig420

Half of it is buzzwords. Mostly, it boils down to having a thorough knowledge of analytics and having some idea of what the latest iteration of google is looking for. Seeing where people hit your site and where from, and where they leave. Which streams convert.

Code optimization and social media management should probably be passed on to other people, imo.

Personally I liked it better whenHire all I had to do was submit a site to yahoo, wait two days then figure out what to do with my new 10k daily uniques.