Quote:
Originally posted by Konda
Removing trials will usually increase chargebacks.
When people have problems with your site (for whatever reason) they are more likely to do a chargeback if they were charged 34.95 than if they were charged 2.95
In additions trials increase the total amount of transactions, which is good for your transaction-chargeback ratio.
|
Good point about the number of transactions. As well in our case I feel we made a mistake when we diversified amongst different processors last October. It diluted the number of transactions going through our main processor, and that difference would have been significant.