Quote:
Originally posted by gezzed
Having said that, if you insist on correcting people's spelling on a webmaster board, you'll be in for a lot of work, Rorschach. You haven't really given very useful advice either; far too general.
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I don't have any issue with typos on a message board, where messages are typed quickly and getting the basic gist across is the main priority. Communicating with surfers is a totally different issue, especially on a sales page. And you're absolutely right, I wasn't trying to help, as from what I can gather lil2rich is a cretin and generally undeserving of any aid.
But just so I'm not a total asshole, here's my advice to lil2rich, if he's going to continue on his foolish path of sending quality traffic to an email program:
* make a single sales page (or a large table ad) that reflects the tour you're sending the surfer to. Same colour scheme, fonts, similar pics/ photography style, same models if you can. Use minimal graphics to ease the surfer into the theme of the tour.
* use a large, clear, clickable screenshot of the tour.
* the page has to briefly but effectively spell out the benefits to the surfer of joining the site (not just features). For example - BAD: 100% free pics! - I can get millions of those on my local TGP. What is the driving reason that I absolutely have to sign up? What can I get from the site that I can't get for free, anywhere else?
* your sales copy has to be specific and believable. Specifics sell over generalities. Provide concrete details of what they can find inside - specific sets, models, movies.
* you can also use specifics to arouse curiosity in the surfer.
* speak in an active voice and address the surfer in the second person.
* make almost everything clickable.
* the bulk of the page has to load instantly (so use mostly plain text).
* maybe use a very limited amount of animation to draw the eye where you want it to go.
* the eye should flow down the page, absorbing the sales copy (which should be compact, preferably presented in an extended bullet point format) with the images reinforcing what you have to say.
* all images should have a caption which states a benefit to the surfer of joining the site.
* use a news or announcement quality - "introducing," "announcing" etc.
* instead of banging the surfer over the head to use their real email addy (and thus making it look like a scam), reassure them that their email addy isn't going to be sold or spammed (ha ha) and convince them that it's a fair trade for the wealth of quality porn that they're going to get.
* have your main strong call to action (aka a big fat enter link) at the bottom or at the bottom right next to the scroll bar (with the text from the previous point just above in small font). Try to work a benefit in here too.
* don't believe all the hype about allowing the site to sell the surfer - remember that any sponsor is going to tell you that because they want your traffic to feed their exit consoles. You have to presell (but not oversell).
* if the surfer isn't excited about the site they're going to see when they click off your page, you're not doing your job right.
* stop being such a goddamned cocksucker.