I think it's meant to reinforce that:
"iBill must be accurately identified by itself and all of its suppliers as the merchant"
This is a concern:
"iBill must permit and facilitate the purchase of multiple products (whether from one or multiple suppliers) in a single transaction"
Does that mean if a surfer signs up to four sites, it appears as a single transaction on his card? Therefore if he charges back, all four sales are lost?
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