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I can assure you shaming will do little or nothing. As someone who struggled with weight for much of my life and recently got it under control I can tell you this much: when you are very overweight it isn't because you had too much dessert or not enough exercise. It is because you have other issues and food is your solution to those problems.
You can tax things, shame people, put in scales or do whatever. People will find a way to get the food that makes them feel better. After all, cocaine is illegal, but there are plenty of people addicted to it and using it all the time.
Until a person can get a hold on what is making them overeat and seek comfort in food, they will always have problems.
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