Originally Posted by Barry-xlovecam

If the ads don't pay for content -- consumers will hit paywalls and need to subscribe to content.

• As an advertiser this only means a lower yield.
• As an ad publisher lower revenue.
• As a consumer: Sorry you need to pay.

People using ad blockers should have to pay $1.00 /mo to read the news (or other valued content) websites. This could be a new (repurposed) business model like the magazine subscription sales of the pre-digital world. You might buy a package of 20 websites' content for $19.99 a month.

The will be winners and losers. Affiliates need to get creative with XML, API and affiliate made tools. Sponsors need to support these efforts if they want to retain and acquire new affiliates.

I really don't care what this guy's politics are -- he could marry a goat for all I really care. He is creating a disruptive technology in reaction to abuses by Internet advertising marketing people. The advertisers, mostly more mainstream consumer products, want the ''big data'' knowledge to make their marketing more effective.

Have you seen Firefox View => Enter Reader View with Ad Block Pro on?
This is already here ...