The problem for most people is creating the right content, traffic is far easier to produce for those on a limited budget and no content production skills. Even so for most webmasters traffic has to be free or very low costs to make any profit. Content is rarely free, someone has to pay for it. This applied pre Tubes.
There was also a short-sighted approach by many. I lost count of the number of people who told me they could make a fortune with my content if I would only give it to them for free and rely on rev share. The few I trusted shaved me, as they did other producers.
Or the people who assumed good content converted or rebilled the same as bad content. With rebuffs like, "I would love to pay that price, but I can't afford it with the stats I now get".
Even now people offer me rev share deals on my library. Around $2,000 for the lot. They want rev share. Are they not going to make me $2,000 or don't have the money? Sure they tell you they can sell anything if they get enough traffic and they know what they're doing. The problem is by not having $2,000 they prove they have neither the traffic nor know what they're doing.
Netflix share price soars after Making a Murderer helps boost subscriber numbers | Business News | News | The Independent