Quote:
Originally Posted by patadeperro
No it wont, they are buying advertising there because the CPM in porn are the cheapest there are, and what they are looking for is exposure and this type of ads in newspapers, if you compare the CPMs in porn versus those in mainstream (Adwords specifically) you will understand why it makes sense.
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Thankfully someone gets it. 100% this. Diesel compete for traffic in mainstream and pay 20-30-40x the CPM they would on porn sites. They can get vast exposure to hundreds of millions of users per day by setting up a media plan for adult websites at a very low cost relative to their current market.
They could spend $100k a month branding their range on a porn site, it's a drop in the bucket to them. Not to mention the fact they can diversify the campaigns, looks, style for every market with a very simple set up, meaning they can be truly global. This is a good thing.