The question is also if the ads bring any value for the customer or not.
While I don't mind to see targeted ad sense adds on stuff I've been looking for, countless ads and pop ups with massive photoshopped dicks next to content I'm looking for or another video ad on "make $ 1234367 a day using this simple trick" get annoying real fast.
Of course as long as it will be CPM only the ad brokers will have little motivation to do anything about it.
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