Quote:
Originally Posted by xxxjay
I thought about this a lot and this is my conclusion. Google is a publicly held company. It is the officers fiduciary responsibility to make that company grow every year. What Google can be taking in on search is basically maxed out. They aren't going to sell X% more adwords to satisfy investors.
Google is now primarily in the INFORMATION BUSINESS...
https://cloud.google.com/bigquery/
The big reason they want to move to the https encryption is because they will among the few people with the keys.

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I think you may be on to something. GOOG has been under a lot of pressure from the evolution of FB. They need to take search to a totally different direction or they will become irrelevant in the raging battle for traffic and content consumption. So far, GOOG is showing signs of erosion against mobile apps and social traffic.