Quote:
Originally Posted by The Porn Nerd
Thanks for the great words of wisdom! I plan on doing exactly what you outlined via XHamster JUST to confirm what you said (which I absolutely believe).
The issue then is turning to building my own sources of in-house traffic with the money I would've spent doing media buys. However, that's much easier said than done. LOL
Also, to add what you outlined, I don't think I would do enough media buys to even be noticed by the top buyers. My goal is not to spend 50k per month (or week) on ad buys. But your points are well taken (thanks again).
 |
I just hate to see people getting burned.... and you're not a bad guy
Media buying is a tough biz. Its a skill like anything else. It takes a long time to figure out, to understand and then to be able to compete and even then, its nothing but ups and downs. As Milton Friedman said in describing the economy "its like a Japanese garden, where apparent simplicity conceals a very sophisticated reality"
Also remember that you have to deal with statistically significant data samples. In other words, buying an ad spot, spending 20.00 and getting a sale might be the worst thing to ever happen to you, as you need enough data to conclusively determine the average cost per sale. The bigger the data sample, the more accurate that number will be. I would personally be looking for say 10+ joins to give a round idea of what the average cost per join would be.