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TheSquealer · 12-10-2015, 02:24 PM

BTW... this just occurred to me and its why there is confusion.

If you go to exoclick and try to buy a placement on xhamster for example, you bid the minimum, say .10 CPM and wait.

Nothing happens.

Ad is "live",...

0 impressions... no clicks.

So after a couple days of zero action, you think something is wrong.

Then you increase your bid to .15 CPM. Then you see a few impressions. No clicks.

Eventually you're thinking "oh fuck" because its likely starting to occur to you what the problem is.

Your fears are then confirmed as you bid .20 or .25 etc and a trickle of traffic starts flowing.

You'll realize you won't get any volume of traffic without competing with the top media buyers for it. It's not a question of "advertising", its a question of competing for a premium resource at market rates, determined by the highest earning offers and companies who can generate the highest average value per member/join. And they are seasoned veterans who've spent millions and seen 1000s of you come and go as they were simply forced to out bid you for a week, to make you burn cash and get frustrated and watch you leave, where they then lower their bids and go back to business as usual.

This is what i am getting at with the example of the total value per join. Ultimately if crak is willing to pay 100.00 per join AND they have conversions dialed in (the ads/the landing page, the join process, light code on the pages, CDN, fast servers etc) and are willing to spend 100.00 per join and can then make another 80.00 per join on the back end, you have to be able to earn 150.00 per join or something AND have the same conversions (which won't happen without months of work and testing) to be able to get any traffic.

Now imagine there are 6 of those people, with everything dialed in perfectly after quite a few years of experience and millions spent,... all fighting for the traffic and paying a premium for it and being forced to outbid each other constantly, driving rates up and up,... then a new guy who shows up and says "i want to advertise". That guy is finished before he gets started. He literally walked right into a lions cage with meat tied around his neck.

12-10-2015, 02:24 PM
TheSquealer BANNED Industry Role: Join Date: Oct 2004 Location: In Your Head Posts: 25,113	BTW... this just occurred to me and its why there is confusion. If you go to exoclick and try to buy a placement on xhamster for example, you bid the minimum, say .10 CPM and wait. Nothing happens. Ad is "live",... 0 impressions... no clicks. So after a couple days of zero action, you think something is wrong. Then you increase your bid to .15 CPM. Then you see a few impressions. No clicks. Eventually you're thinking "oh fuck" because its likely starting to occur to you what the problem is. Your fears are then confirmed as you bid .20 or .25 etc and a trickle of traffic starts flowing. You'll realize you won't get any volume of traffic without competing with the top media buyers for it. It's not a question of "advertising", its a question of competing for a premium resource at market rates, determined by the highest earning offers and companies who can generate the highest average value per member/join. And they are seasoned veterans who've spent millions and seen 1000s of you come and go as they were simply forced to out bid you for a week, to make you burn cash and get frustrated and watch you leave, where they then lower their bids and go back to business as usual. This is what i am getting at with the example of the total value per join. Ultimately if crak is willing to pay 100.00 per join AND they have conversions dialed in (the ads/the landing page, the join process, light code on the pages, CDN, fast servers etc) and are willing to spend 100.00 per join and can then make another 80.00 per join on the back end, you have to be able to earn 150.00 per join or something AND have the same conversions (which won't happen without months of work and testing) to be able to get any traffic. Now imagine there are 6 of those people, with everything dialed in perfectly after quite a few years of experience and millions spent,... all fighting for the traffic and paying a premium for it and being forced to outbid each other constantly, driving rates up and up,... then a new guy who shows up and says "i want to advertise". That guy is finished before he gets started. He literally walked right into a lions cage with meat tied around his neck. __________________ . Yes, fewer illegal immigrants working equates to more job opportunities for American citizens. Rochard