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Ad rates are primarily determined by the buys of the companies which own the sites as they make the most per join and can pay the most per join (buys). The only way an affiliate succeeds is by having great quality leads, finding niches and so on. A dating company might spend 10.00 per DOI lead and have mediocre quality or bad quality leads. I get a similar amount because mine are typically better quality. But to the point, it is the total average value per member to a dating company which determines the payouts on leads and ad rates. The same applies to adult sites. You can't pay per lead what crak is, if you don't understand what each lead is worth to them and how they are making that money and if you don't have some way of earning a similar amount per join. Most traffic is going to those who pay more for it. You can bid less on any system but won't get much volume and usually not anything worth dealing with or that will yield enough data to work with
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