Quote:
Originally Posted by The Porn Nerd
LOL Yeah man I get that - tho I also understand the reps are just doing their jobs.  But more to your points about ROI:
..... Anything else (upsells, mailings, etc) are different revenue streams and not related directly to the ad buy. |
It's absolutely related as the TOTAL average value per join is what is driving ad rates. You are looking at pay sites as an example (most are companies doing the buys, not affiliates) which are likely not making their money back until after a long period of time. That's why you have to understand every single revenue opportunity they run that user through and what the final number is. They might be willing to spend $100 a join. You might not be able to spend more than $80. They might be then still making another 80$ from that join where you make nothing.
Another thing is testing/conversions and tracking. You're going to need to build front ends and sales funnels like those which are successful. You won't be able to just throw your tours as is out there and expect conversions to work. It will take a huge amount of tweaking and tuning and then figuring out every opportunity on the backend to keep making more from each join.
A simple test, go to exoclick, buy a placement on xhamster and pay .05/click and see if you can get a join for less than $400-500. A sincerely don't think it will happen. There is a solid, time proven reason media buyers don't promote adult sites.