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Here's the deal.... Yes, some sites "do advertise" - that's just a fact that tells us nothing. The question to be asked is "how are they making as much money as dating, pua etc and why are they succeeding where everyone fails?". That means it is necessary to fully dialect their entire process, their sites, their up sells, cross sells, mailing etc etc etc etc and even then, they can be doing a lot that is not readily obvious... and most importantly, you can't calculate accurately how/when they are earning that money back.
If I had a network of sites and ther content, I'd continue looking for traffic generation methods and owning /growing/retaining my own traffic.
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