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There is zero eye contact on a NY subway. You can look at your phone or stare into space. Given that choice, phones win. Most of them likely assumed one of the asshats who sells batteries or the random breakdancing troupes that beg for money put the ads up, and that they would be removed later in the evening by MTA workers.
If it can't be detonated, zero fucks are given to anything on a NY subway...
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