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Another benefit to these is that the person is definitely present at the time of sale. If he uses his credit card to buy the Internet Card, his signature is there, baby.
Cancels out friendly fraud.
However, you need mass distribution to make this work. At Internext florida last year there was a team promoting these adult cards and they looked fantastic (all softcore, very classy and exciting but not raunchy).
None of the big players would touch them because their "reach" was so small. The distribution wasn't there.
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