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Old 07-20-2003, 08:09 PM  
Sly_RJ
Live Hard - Die Hard
 
Join Date: Feb 2002
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Posts: 17,042
Quote:
Originally posted by Kimmykim


Sly, you know good and well that shaving clicks does not matter to the size of the checks. IF someone is shaving clicks then the ratios appear BETTER, you aren't losing sales to it necessarily.

This is the simplest of math, and the easiest thing to do.

Unless of course your bank has started allowing you to deposit second page uniques.
Of course I know that darling, but you're missing what he was saying.

People are bitching about sales shaving. Digi says no, there's no sales shaving, but possible click shaving. He goes on to explain the reasoning behind click shaving.

Now you and I both know that a good chunk of webmasters care only about ratios. I still haven't figured out why, I just care about my deposit slip. However, due to these "silly" webmasters, ND MAY shave clicks to make ratios look better. Webmaster looks at "good" ratio and says "sweet! I'm going to continue sending traffic because I'm getting 1:300!"

It's all about perception and the manipulation of...
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