- Ad with the best performance (as determined by proprietary metrics) will be selected as the winner
There are MANY ways to optimize and ad. Can you give those people who will be competing any kind of an idea as to how you are determining the "best Performing"? Is it roughly a mix of CTR, Click to registration and click to sale? Is one metric getting more love than another?
Id assume its a combo of what we all think of when we think of quality metrics, but if you guys are going to go outside the box and give one specific metric a lot of weight, it would be nice to share that info. Just a thought
