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End of day he's tapped into a vein of the American public who's not only tired of being told what to do but a GFY to other politicians and media that few trust. Trump nailed it from day one when implied he's not going to use political talk and kiss ass but instead deal with the issues that apparently people care about.
He has captured peoples hearts partially because of his celebrity status but mostly his business hard line approach of "screw you America is great". Presidents in the pasted appeared as puppets to the wealthy investors and corporate America. Decisions were made with promises broken followed up with political correctness ultimately blaming the other side saying, "its because of the other party we can't do what's best for America" - and I feel people are tired of it and simply don't have a say in it all only watch.
So his platform appeals to the masses for now but it's definitely going to be more interesting than simply two sides calling each other names and playing the blame game.
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