|
Not-So-Secret Secrets To Promote Dating Niches...
The Not-So-Secret Secrets To Successfully Promote Dating Sites Using Niche Sectors
They say that variety is the spice of life - which in the case of online dating, certainly rings true. With a plethora of dating sites to compete with, it?s important to stand out - as not only does this generate interest but also helps to generate profit. So how do you go about ensuring you?ve got the right content to attract the right customers? By spicing things up - and providing a variety of niches.
Understanding your audience
The online dating industry is a huge and diverse market and although they?re essentially selling a single product (ie dating), customers have different needs - which is why it helps to offer a wide range of niches. By setting yourself apart from the competition, you have a better chance of being remembered in a heavily populated sea of dating sites - meaning the more specific your customers? tastes, the better your targeting: resulting in better conversions.
By knowing where your audience is based you can focus your efforts on recognising specific location-based needs i.e. promote key events near their city. Understanding your customers? demographics also enables you to look at factors such as age and occupation, allowing you to customise sites appropriate to their needs.
Benefits of niche sectors
Many sites aim to go for a global reach - which is fine, if your platform is targeted at establishing a global reputation. However, in the case of creating a niche dating site, many businesses develop a niche front page then associate them with a worldwide database - which is a huge error, as your niche traffic will not convert into paying customers and after signing up to the site, will be disappointed to find themselves on just another generic dating site as opposed to the niche dating site they were looking to join.
Through providing niche dating sectors, you have a far better chance of conversion - it?s the old marketing trick of gaining a competitive edge by differentiating the product from more vanilla competitors. An added boost is that it?s easier to rank in SEO for keywords that are less fought over in each niche sector, which reduces the pressure to fork out for pay per click or other paid advertising to get traffic to your site.
Lastly, we have all seen recently how major dating brands have become high profile targets for extortion and so called ?hactivism?. Maintaining a portfolio of niche brands rather than investing everything into one helps to insulate a business owner from high profile attacks and from the related fallout.
Secrets for a successful site
Want to know how to successfully promote dating sites using niche sectors? it all comes down to these three factors:
Identify your audience (search out their specific wants so you can tailor your sites to meet their needs)
Know your competition (see what your rivals are doing and how you can be better than them)
Niche marketing for niche dating (target your marketing - as when it comes to niche dating, it should be a case of quality over quantity).
So there you have it, the three key ingredients to make your dating sites a success - because when it comes to variety, a little ?spice? guarantees a recipe for success.
|