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Great stuff all in all, as well as the Google's report (pdf).
Personally I just wish that content marketing would be done with more ethic. The content itself is often raped and there is no real journalism at all. I don't like the web (or other medias) to develop into the direction that everything is just an ad. MFA has been long time around and I know people making fake travel destination reviews, etc. and then use contextual affiliate marketing. That is one form of content marketing. I just wish that content marketing wouldn't be done like that. Some ethic wouldn't hurt. Besides if everything is more or less bullshit then content marketing will lose its value and might even cause shift towards regular advertising as those ads are clearly recognizable as ads.
There are also legal concerns as for example in my country advertising/marketing has to be recognizable (as such). Applies to content marketing too. This law is broken daily basis, but anyways there is such law and at least bigger operators are under officials eye.
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