Content Marketing and the Future of Online Advertising
At some point in time, we all have to choose. From a marketing standpoint? do we fall back on what we know?
Or, do we step forward, to something new?
Think about it this way: conventional advertising has faced hurdles for a while now and the road may only get tougher.
In the physical world, people have DVRs and they fast-forward during commercials; in the online world, banner blindness hits hard; from the average Joe visiting his favorite tube; to the experienced Redditor visiting your site for the first time and virtually ignoring your ads.
Sometimes you just gotta step it up.
We believe Content Marketing is the future.
We acquired Plugz because digital advertising is changing.
Here's our take on Content Marketing and why we think more marketers should embrace it.
