Quote:
Originally Posted by American Psycho
what are the most important items to have/implement if wanting to increase member values?
this question is asked from the perspective of a small to mid size pay site that has most items in line i.e. good unique video content, stable hosting and downloads , quality tours , decent ratios, tube channels etc..all the basic things for a stable pay site in 2015.
but with all that still can't seem to get to a point where media buys or higher pps works out.
we have been doing ok but want to scale and the next ways i see are with media buys and higher pps. of course we don't want to go the route of card banging or other aggressive billing.
and do you have any other suggestions for a mid size pay site to grow its brand these days.
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This is one hell of a question. Well done.
What is your price/month and what is your average $$ per member right now? You may actually be doing better than you think
I?ve always been a big believer in the user experience. When Twistys first started it was nowhere near the best content, nowhere near the best site but our retention was up there with the best sites. Mainly because the user experience was great. Well designed members area that is easy to navigate, deep in depth and feels huge. It?s also important that the members think you care. That is a very hard thing to achieve but very important.
Once your design is optimized i think it?s key to look at every money making avenue that you are comfortable with. Selling within your members area. Emailing ex members. I?d research your competitors and see what they do and what you are comfortable with and DO IT! I made a big mistake. Left millions on the table for many years.