Quote:
Originally posted by pine
A few days before the customers membership is due to expire, an e-mail is sent... "Your membership to goatse.cx is about to expire. Please visit goatse.cx/confirmrenewal.htm to confirm renewal of your monthly membership within xx days."
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Asking people to do something proactive (ie opt-in) is NOT a good idea. No matter how happy your members are, you'd still loose a HUGE chunk of your rebills. However an e-mail saying, "Your goatse.cx membership is about to rebill, if you do not want your membership to be renewed please click here" would probably be a good thing. This opt-out approach would have a much lower impact on rebills and would inevitably reduce chargebacks.